Thursday, December 02, 2004

'The new normal': Nothing is secure

Just discovered a new book I will start to read. It's called "The New Normal: Great Opportunities In A Time Of Great Risks", and it's by Roger McNamee, a former Silicon Valley venture capitalist. One of his points is, because nothing is secure anymore - especially is today's job world - we have to fight for everything. The distinctions between corporate employment and self-employment are diminishing rapidly. The survivors are forced to be strategic about their time, more thoughtful about their decisions, and even more committed to work. His conclusion: The New Normal will reward the brave (...), and "the happiest people will be those that optimize their lives across multiple dimensions." Some more excerpts from the book description:
Back in the 40s, 50s, and 60s, it was fairly easy to plan for a secure future. People picked a career, a spouse, and a place to live, and those basic decisions put them on a predictable course for the rest of their lives. Especially if they were lucky enough to land at a big corporation with great benefits and smart enough to buy stocks. In the 70s, 80s, and 90s, technology and global competition transformed the world. An increasingly strong economy masked spiraling instability in the workplace and the world. A rising stock market lulled people into thinking they were in control of their lives.
But now we’ve entered a totally new era, which Roger McNamee calls the New Normal. It’s a time of great uncertainty - about terrorism, corporate scandals, the outsourcing of jobs overseas, and much more. The old safety nets aren’t coming back, even when the economy recovers. But the good news is that the New Normal also offers tremendous opportunities. In companies large and small, each person now matters more than ever before. The Internet has finally made it easy to launch and grow a real business. For entrepreneurs and managers, the global economy opens previously untapped sources of supply and demand, cost savings and innovation. McNamee explains how to make the most of your life, career, and money by embracing the future.

The message behind the PR schmooze: Life in the 21st century sucks - let's make the best out of it?!

1 Comments:

Anonymous Anonymous said...

Sounds like opportunity is still out there...in new and different ways.

2:27 PM  

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