Citizen journalist - reporter of the future?

Ohmynews, the South Korean citizen's media site,is bringing in almost $500,000 a month in advertising and makes a monthly profit of about $27,000, Asia Times Online reports. The site, which broke even last year, has a full-time staff of 53, including 38 professional reporters and editors, and more than 43,000 citizen journalists paid for their contribitions. Roughly 80 percent of the content is citizen produced. Against a backdrop on media reform in South Korea, the lengthy article explores the site's reasons for success, including the country's overwhelming adoption of the Internet as a primary source for news and its emphasis on interaction. (Via PaidContent)