Wednesday, July 07, 2004

Life caching - business is waiting

It seems to be a given to say: where a trend emerges - there are business people waiting to cash in. A lot of products are already waiting for the life caching aficionados. For example:
- Nokia just launched its Lifeblog service: software that automatically arranges all messages, images, notes, videos and sound clips that consumers capture with their mobile phones,
- Microsoft is working on a badge-sized wearable camera called SenseCam which captures up to 2000 VGA images per day. In addition, sensor data such as movement, light level and temperature is recorded every second. The camera is part of Microsoft's MyLifeBits program, an experiment in lifetime storage.
- Samsung's current "Show Your World" U.S. ad campaign urges camera phone users to record their daily lives and turn them into movies. In Samsung's own words: "the most vibrant way to capture and share life experiences with family and friends." In other words: The camera phone will become the centerpiece of life caching around the globe.
- Apple's is developping a new version of its mega-popular iPod with up to 50 Gigabyte of storage space. Which means even the biggest music fanatics will be able to forever build, store and carry their entire life collection of music. After the successful launch of iTunes in Europe Apple could go for the next level and turn the iPod into a camera phone. And integrate it with Apple's ever expanding software iLife....
- The famous Swiss company Victorinox launched an army knife with 64 (or 128) Megabite USB memory stick. More storage also in watches and lots of other products. In Asia key cord memory sticks and mini-MP3 players are the new fashion accessory: with sticks storing up to 1 GB of content, consumers can wear their entire 'digital life files' around their neck, from music to movies to documents to photos to presentations. It's life caching going mobile: with sticks, MP3 players and camera phones boasting increased storage capacities, consumers will soon be able to show, play and share their entire LIFE with whomever, wherever.
Wow! The only question remains: Do we really want that?

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