The creative urge of the "generation content"

And, by the way: a trend also needs a target group. And heck, here it is: the "Generation C" (a.k.a. content). According to Trendwatching.com, "the generation C phenomenon captures the tsunami of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis". And what's fuelling this trend? "The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out." Ok, got it.