New Media Order

From Business Wire:

"Veronis Suhler Stevenson, a leading global media and information private investment firm, today announced the release of the 19th annual Communications Industry Forecast, revealing a "New Media Order" that is forcing fundamental changes across all four communications industry sectors. According to the newly-enhanced 2005 Forecast, technology innovation, the emergence of new media, quickening audience fragmentation, increasing demand for customization and tighter focus on return on investment are collectively causing major shifts in spending patterns and time spent with media. These shifts are expected to drive accelerated growth across all four sectors - advertising, specialty media and marketing services, institutional end-user and consumer end-user - through 2009 ... "

More information on the VSS Communications Industry Forecast 2005 and some select information from individual chapters, on VSS.com.