Pennsylvania tourism hires bloggers

Rather than rely on travel writers to tout the best Pennsylvania destinations, the state's tourism office is relying on six bloggers to document their travels throughout the state. The authors of the blogs are "real people" who record their visits to prime Pennsylvania locations over the summer in exchange for their expenses paid. "We want to speak to consumers in a voice that they want to identify with," said spokeswoman Carrie Fischer. - This is an interesting move to bypass travel writers completely.